PAVE x Ulta Beauty

The Pave x Ulta project focused on enhancing the customer experience within Ulta stores by addressing key environmental factors. You tackled lighting issues to create a more inviting and effective display atmosphere, resolved wayfinding challenges to improve navigation and flow, and made overall adjustments to enrich the shopping experience, ensuring that customers could explore and locate products more intuitively. The project emphasized creating a cohesive, engaging, and efficient in-store journey.